NEWS BRIEFS

Portland, ORE. — The Bernhardt Agency, a leading high-tech strategic marketing and communications agency based in Portland, Oregon, announced it has been named agency of record for advertising and public relations by ViaChange.com, Inc., a developer of next-generation, business-to-business eCommerce solutions for trading mortgages and other financial instruments in the secondary market. This Fall, ViaChange will be launching a global eCommerce exchange that enables participants to efficiently and expediently buy, sell, analyze and automate the settlement of whole loans and eventually, mortgage-related securities.

“The Bernhardt Agency has a great combination of high-tech and business savvy along with an understanding of how to launch and cultivate the success of an advanced eCommerce site,” said Frank Aguilera, managing director of capital markets for ViaChange.com, Inc. “We have some remarkable technology here that will quickly differentiate us in the market, and we wanted an agency who could immediately recognize the potential and help us articulate our advantages to a very specific business audience. It was important for us to choose an agency with a proven track record and roots in both technology and consumer marketing.”

“We are thrilled to add ViaChange.com to our roster of elite, advanced technology clients,” said Michael Bernhardt, president and CEO of The Bernhardt Agency, Inc. “In this dawning of the new B2B economy, it is exciting for us to help launch a company whose technology will streamline, amplify and transform the way financial institutions, brokers, investors and Wall Street exchange financial instruments in the secondary capital markets. The tools and technologies that ViaChange is introducing will energize and change the industry. We are excited to be a part of it.”

The Bernhardt Agency will provide strategic planning and tactical support to manage ViaChange’s marketing programs including public relations, advertising, marketing communications, and trade show support.

ViaChange.com was founded in 1999 by ViaSpace Technologies, LLC, a technology commercialization company with roots in the Caltech/NASA Jet Propulsion Laboratory in Pasadena, Calif. Developing a next-generation eCommerce exchange, ViaChange.com offers buyers and sellers in secondary capital markets increased access to the secondary mortgage markets, superior analytical tools and enhanced efficiencies in conducting trades and settlements. More information on ViaChange.com or ViaSpace can be found at http://www.viachange.com or http://www.viaspace.com .

Founded in 1994, The Bernhardt Agency (TBA) is a full-service strategic marketing and communications consulting firm based in Portland, Oregon and specializing in applications of high technology. TBA’s diverse services range from developing and implementing marketing communications and marketing support programs, to strategic and tactical advertising and public relations programs. More information on The Bernhardt Agency can be found at http://www.bernhardtagency.com/ .

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