The Coming ‘C’ Change in Datacenters

By Edward J. Lucente

June 15, 2010

Recently, I was at the Uptime Institute in New York and had several conversations about carbon dioxide (CO2) management for datacenters. Energy consumed by US datacenters in 2010 will reach 3 percent of overall US energy production. This will double in about five years given that the annual growth in datacenter energy consumption is 10 percent. Increases in datacenter CO2 emissions should mirror energy consumption increases since most datacenters will be unable to convert to greener, cleaner, renewable energy sources.

The good folks at the Uptime Institute estimate that datacenter CO2 emissions will quadruple between 2010 and 2020; also that annual global datacenter CO2 emissions are already on par with the CO2 emissions of the airline industry, or even entire countries. Maybe we should put datacenters in airplanes and keep all the CO2 flying around.

Annual CO2 emission comparisons (Mt = thousands of metric tons)

US datacenters   170 Mt
Argentina                142 Mt
Netherlands           146 Mt
Malaysia                  178 Mt

The IT professionals that I spoke with are becoming familiar with their datacenters’ “carbon footprint.” They understand that by managing CO2 emissions they will be better prepared for existing or future greenhouse gas (GHG) regulations. (GHG also includes water vapor, methane, nitrous oxide, and ozone.)

Also, I noticed that a number of application software companies have sprouted up to promote carbon management information systems that deal with issues around CO2 compliance standards, CO2 inventory baselining, and financial management of carbon allowances and credits. Certainly, innovative application solutions will be needed to help datacenter professionals and executives navigate through CO2 management challenges associated with:

  • Compliance.
  • Conservation.
  • Complexity.
  • Cost.
  • Competitiveness.

The federal government will be among the early adopters of carbon management software. The US federal government’s demand for carbon management software is expected to grow from its current level of $36 million to $294 million by 2017, according to a new report by Pike Research.

US Legislation

In the United States, government regulations concerning CO2 include the EPA’s GHG Reporting Rule and the pending Kerry-Lieberman bill, known as “cap and trade.” Under the EPA’s GHG Reporting Rule, suppliers of fossil fuels or industrial greenhouse gases, manufacturers of vehicles and engines, and facilities that emit 25,000 metric tons or more per year of GHG emissions are required to submit annual reports to EPA. This would include the largest datacenters, and there is a concern that over time this floor of 25,000 metric tons would be reduced by government. Currently, over a dozen US states are contesting this new EPA law in court, so stay tuned.

The passage of the Kerry-Lieberman bill in 2010 is less certain, especially now with the oil spill crisis in the Gulf of Mexico, but it is potentially far reaching. If passed, it would require many businesses to measure, monitor, or manage GHG offsets, abatement projects, GHG sources, GHG reporting, carbon prices, and various protocols. This could be a nightmare for datacenter professionals. Just the bill’s preamble scares me, especially the “for other purposes” language:

To secure the energy future of the United States, to provide incentives for the domestic production of clean energy technology, to achieve meaningful pollution reductions, to create jobs, and for other purposes.

Call for Action

I tend to believe that government mandates are less efficient delivery mechanisms than programs developed through private industry and self-regulation; what concerns me is that I have not seen the IT industry take a more proactive, self-regulatory role with regard to managing and minimizing CO2 emissions. Consider these questions:

  • Why should the IT industry wait around for government standards on CO2 emissions?
     
  • Shouldn’t datacenter professionals control and develop their own CO2 management information systems since they understand best their unique IT and business environments?
     
  • Why wouldn’t a CEO, Corporate Sustainability Officer (CSO), Corporate Social Responsibility (CSR) executive, or CIO want to take more control of their destiny?

As mentioned, IT shops can choose from various application solutions and turn to energy efficiency consultants for additional guidance. Datacenters that reduce their CO2 emissions will also reduce their energy bills (OpEx) and total cost of ownership.

I suggest, therefore, that the IT industry create its own “carbon efficiency consortium” to establish carbon management information standards and solutions aimed at reducing CO2 emissions in datacenters. This would be an industry-led, self-regulatory body that provides thought leadership on CO2 management and shares best practices and recommendations for carbon management.

My bet is that datacenter professionals who develop internal management information systems for carbon management now will achieve significant cost savings ahead of their competitors. It’s not just about a greener planet; it’s about building a sustainable and competitive IT and industry advantage.

About the Author

Edward J. Lucente is vice president of business development at Data Center Rebates, Inc., an IT efficiency consultancy based in Carlsbad, Calif., whose professional services focus on datacenter energy efficiency (DCEE), leasing integrated with technology refreshes, and negotiation of IT energy rebates. Please feel free to email comments to [email protected].

Subscribe to HPCwire's Weekly Update!

Be the most informed person in the room! Stay ahead of the tech trends with industy updates delivered to you every week!

First All-Petaflops Top500 List Debuts; US Maintains Performance Lead

June 17, 2019

With the kick-off of the International Supercomputing Conference (ISC) in Frankfurt this morning, the 53rd Top500 list made its debut, and this one's for petafloppers only. The entry point for the new list is 1.022 petaf Read more…

By Tiffany Trader

Nvidia Embraces Arm, Declares Intent to Accelerate All CPU Architectures

June 17, 2019

As the Top500 list was being announced at ISC in Frankfurt today with an upgraded petascale Arm supercomputer in the top third of the list, Nvidia announced its intention to make Arm a full citizen in the processing arch Read more…

By Tiffany Trader

Jack Wells Joins OpenACC; Arm Support Coming

June 17, 2019

Perhaps the most significant ISC19 news for OpenACC wasn’t in its official press release yesterday which touted growing user traction and the notable addition of HPC leader Jack Wells, director of science, Oak Ridge Le Read more…

By John Russell

HPE Extreme Performance Solutions

HPE and Intel® Omni-Path Architecture: How to Power a Cloud

Learn how HPE and Intel® Omni-Path Architecture provide critical infrastructure for leading Nordic HPC provider’s HPCFLOW cloud service.

For decades, HPE has been at the forefront of high-performance computing, and we’ve powered some of the fastest and most robust supercomputers in the world. Read more…

IBM Accelerated Insights

5 Benefits Artificial Intelligence Brings to HPC

According to findings from Hyperion Research, simulation is primarily responsible for expanding the global HPC market from $2 billion in 1990 to a projected $38 billion in 2022. Read more…

At ISC: DDN Launches EXA5 for AI, Big Data, HPC Workloads

June 17, 2019

DDN, for two decades competing at the headwaters of high performance storage, this morning announced an enterprise-oriented end-to-end high performance storage and data management for AI, big data and HPC acceleration. I Read more…

By Doug Black

First All-Petaflops Top500 List Debuts; US Maintains Performance Lead

June 17, 2019

With the kick-off of the International Supercomputing Conference (ISC) in Frankfurt this morning, the 53rd Top500 list made its debut, and this one's for petafl Read more…

By Tiffany Trader

Nvidia Embraces Arm, Declares Intent to Accelerate All CPU Architectures

June 17, 2019

As the Top500 list was being announced at ISC in Frankfurt today with an upgraded petascale Arm supercomputer in the top third of the list, Nvidia announced its Read more…

By Tiffany Trader

Jack Wells Joins OpenACC; Arm Support Coming

June 17, 2019

Perhaps the most significant ISC19 news for OpenACC wasn’t in its official press release yesterday which touted growing user traction and the notable addition Read more…

By John Russell

At ISC: DDN Launches EXA5 for AI, Big Data, HPC Workloads

June 17, 2019

DDN, for two decades competing at the headwaters of high performance storage, this morning announced an enterprise-oriented end-to-end high performance storage Read more…

By Doug Black

Final Countdown to ISC19: What to See

June 13, 2019

If you're attending the International Supercomputing Conference, taking place in Frankfurt next week (June 16-20), you're either packing, in transit, or are alr Read more…

By Tiffany Trader

The US Global Weather Forecast System Just Got a Major Upgrade

June 13, 2019

The United States’ Global Forecast System (GFS) has received a major upgrade to its modeling capabilities. The new dynamical core that has been added to the G Read more…

By Oliver Peckham

TSMC and Samsung Moving to 5nm; Whither Moore’s Law?

June 12, 2019

With reports that Taiwan Semiconductor Manufacturing Co. (TMSC) and Samsung are moving quickly to 5nm manufacturing, it’s a good time to again ponder whither goes the venerable Moore’s law. Shrinking feature size has of course been the primary hallmark of achieving Moore’s law... Read more…

By John Russell

The Spaceborne Computer Returns to Earth, and HPE Eyes an AI-Protected Spaceborne 2

June 10, 2019

After 615 days on the International Space Station (ISS), HPE’s Spaceborne Computer has returned to Earth. The computer touched down onboard the same SpaceX Dr Read more…

By Oliver Peckham

High Performance (Potato) Chips

May 5, 2006

In this article, we focus on how Procter & Gamble is using high performance computing to create some common, everyday supermarket products. Tom Lange, a 27-year veteran of the company, tells us how P&G models products, processes and production systems for the betterment of consumer package goods. Read more…

By Michael Feldman

Cray, AMD to Extend DOE’s Exascale Frontier

May 7, 2019

Cray and AMD are coming back to Oak Ridge National Laboratory to partner on the world’s largest and most expensive supercomputer. The Department of Energy’s Read more…

By Tiffany Trader

Graphene Surprises Again, This Time for Quantum Computing

May 8, 2019

Graphene is fascinating stuff with promise for use in a seeming endless number of applications. This month researchers from the University of Vienna and Institu Read more…

By John Russell

Why Nvidia Bought Mellanox: ‘Future Datacenters Will Be…Like High Performance Computers’

March 14, 2019

“Future datacenters of all kinds will be built like high performance computers,” said Nvidia CEO Jensen Huang during a phone briefing on Monday after Nvidia revealed scooping up the high performance networking company Mellanox for $6.9 billion. Read more…

By Tiffany Trader

AMD Verifies Its Largest 7nm Chip Design in Ten Hours

June 5, 2019

AMD announced last week that its engineers had successfully executed the first physical verification of its largest 7nm chip design – in just ten hours. The AMD Radeon Instinct Vega20 – which boasts 13.2 billion transistors – was tested using a TSMC-certified Calibre nmDRC software platform from Mentor. Read more…

By Oliver Peckham

It’s Official: Aurora on Track to Be First US Exascale Computer in 2021

March 18, 2019

The U.S. Department of Energy along with Intel and Cray confirmed today that an Intel/Cray supercomputer, "Aurora," capable of sustained performance of one exaf Read more…

By Tiffany Trader

Deep Learning Competitors Stalk Nvidia

May 14, 2019

There is no shortage of processing architectures emerging to accelerate deep learning workloads, with two more options emerging this week to challenge GPU leader Nvidia. First, Intel researchers claimed a new deep learning record for image classification on the ResNet-50 convolutional neural network. Separately, Israeli AI chip startup Hailo.ai... Read more…

By George Leopold

The Case Against ‘The Case Against Quantum Computing’

January 9, 2019

It’s not easy to be a physicist. Richard Feynman (basically the Jimi Hendrix of physicists) once said: “The first principle is that you must not fool yourse Read more…

By Ben Criger

Leading Solution Providers

SC 18 Virtual Booth Video Tour

Advania @ SC18 AMD @ SC18
ASRock Rack @ SC18
DDN Storage @ SC18
HPE @ SC18
IBM @ SC18
Lenovo @ SC18 Mellanox Technologies @ SC18
NVIDIA @ SC18
One Stop Systems @ SC18
Oracle @ SC18 Panasas @ SC18
Supermicro @ SC18 SUSE @ SC18 TYAN @ SC18
Verne Global @ SC18

TSMC and Samsung Moving to 5nm; Whither Moore’s Law?

June 12, 2019

With reports that Taiwan Semiconductor Manufacturing Co. (TMSC) and Samsung are moving quickly to 5nm manufacturing, it’s a good time to again ponder whither goes the venerable Moore’s law. Shrinking feature size has of course been the primary hallmark of achieving Moore’s law... Read more…

By John Russell

Intel Launches Cascade Lake Xeons with Up to 56 Cores

April 2, 2019

At Intel's Data-Centric Innovation Day in San Francisco (April 2), the company unveiled its second-generation Xeon Scalable (Cascade Lake) family and debuted it Read more…

By Tiffany Trader

Cray – and the Cray Brand – to Be Positioned at Tip of HPE’s HPC Spear

May 22, 2019

More so than with most acquisitions of this kind, HPE’s purchase of Cray for $1.3 billion, announced last week, seems to have elements of that overused, often Read more…

By Doug Black and Tiffany Trader

Arm Unveils Neoverse N1 Platform with up to 128-Cores

February 20, 2019

Following on its Neoverse roadmap announcement last October, Arm today revealed its next-gen Neoverse microarchitecture with compute and throughput-optimized si Read more…

By Tiffany Trader

Announcing four new HPC capabilities in Google Cloud Platform

April 15, 2019

When you’re running compute-bound or memory-bound applications for high performance computing or large, data-dependent machine learning training workloads on Read more…

By Wyatt Gorman, HPC Specialist, Google Cloud; Brad Calder, VP of Engineering, Google Cloud; Bart Sano, VP of Platforms, Google Cloud

In Wake of Nvidia-Mellanox: Xilinx to Acquire Solarflare

April 25, 2019

With echoes of Nvidia’s recent acquisition of Mellanox, FPGA maker Xilinx has announced a definitive agreement to acquire Solarflare Communications, provider Read more…

By Doug Black

Nvidia Claims 6000x Speed-Up for Stock Trading Backtest Benchmark

May 13, 2019

A stock trading backtesting algorithm used by hedge funds to simulate trading variants has received a massive, GPU-based performance boost, according to Nvidia, Read more…

By Doug Black

HPE to Acquire Cray for $1.3B

May 17, 2019

Venerable supercomputer pioneer Cray Inc. will be acquired by Hewlett Packard Enterprise for $1.3 billion under a definitive agreement announced this morning. T Read more…

By Doug Black & Tiffany Trader

  • arrow
  • Click Here for More Headlines
  • arrow
Do NOT follow this link or you will be banned from the site!
Share This