Verari Technologies is not the first company to undergo significant rebranding in an effort to invoke the mighty cloud name. While this is common practice for several cloud providers (VMOps to Cloud.com is one of the better examples) the shift marks a notable trend in the industry—namely that the cloud sells, no matter what market one is appealing to.
While Verari’s new name “Cirrascale” doesn’t immediately invoke clouds if you’re not looking for the cloud connection, anyone who sees the cloud services push underlying the effort understands immediately and catches the “cirrus” connection. We have entered an age of increasingly un-vague company names but on a side note, this seems short-sided when you look back to the movement where everyone wanted to insert variations on “grid” into their logos.
Verari Technologies, which was not so long ago Verari Systems, has now joined the ranks and added some cloud bling to its name in a rebranding effort following its bankruptcy and subsequent purchase from one of the company’s original founders, David Driggers. With its emergence as “Cirrascale” the company will continue on its path of delivering solutions related to its BladeRack 2 series servers, but with added focus now on the cloud storage and compute end of the spectrum. The company also plans to continue to drive the former Verari data center containers under the “Forest” branding.
In an interview with DataCenter Dynamics, Driggers noted that the company will continue providing “purpose-build data center infrastructure that follows a user-defined set of parameters with offerings that will extend across the chain of low-power micro-servers, high-density storage, scale-out multicore, HPC cluster and GP/GPU computing”
Mark Brown, COO of Cirrascale noted in the same interview that “these products, based on Verari’s patented Vertical Cooling Technology, generated over $500 million in installed systems in the high-performance computing and enterprise markets” and that it is this dual segment of the market that is forming the foundation for the fast-moving cloud market as it stands now.