GreenButton Announces Partnership with NVIDIA

January 15, 2014

SAN JOSE, Calif., Jan. 15 — GreenButton, the leading provider of compute intensive and integrated on-demand cloud solutions, today announced a partnership with NVIDIA, which complements the company’s existing offerings in the Digital Media and Entertainment industry, and provides a more complete service for both studios and freelance artists. The Academy Award winning mental ray is the most widely available production rendering solution in the world, and the native renderer within the Autodesk Maya, 3ds Max, and Softimage product suites. By enabling mental ray in the cloud through GreenButton, users of Maya, 3ds Max and Softimage will now have the ability to access massive computing resources on-demand at an extremely affordable cost.

“NVIDIA is very pleased to make mental ray available in the Cloud with GreenButton,” said Phillip Miller, director of NVIDIA Advanced Rendering Products. “As the rendering quality of productions continually rises there’s an ever growing need for more processing power to satisfy it. GreenButton now enables mental ray artists to have the rendering power of a major studio to ensure their creative vision isn’t constrained by local resources.”

The partnership provides a multitude of benefits for joint customers; including the ability to access massive computing power on-demand with no upfront investment. In the world of VFX and computer graphics, this opens up the opportunity for users to compete in a market of creative resources and increasingly high business demands. Freelancers and small houses can now compete for the same jobs as larger studios and companies. In addition, users have the ability to consume the very valuable mental ray licenses on a per-use basis. All computing time and license use is metered to the millisecond providing an incredibly cost-effective solution. With the service, small to medium studios can gain access to tens of thousands of cores that would otherwise be unattainable. Larger studios can use the service to accommodate peak periods without overprovisioning.

GreenButton’s Cloud Fabric platform provides the cloud access (via a plugin in Maya and 3ds Max), job distribution and execution, billing support and license management that the service depends upon, whereas, GreenButton Mission Control provides a management dashboard for the service as well as comprehensive reporting — such as usage, budgeting and job progress. In addition, there’s the CloudSync capability, which adds a critical component for those large and complex datasets that need to be synchronized with the cloud prior to rendering, with the added bonus of GridFTP support for accelerated transfers using the UDP protocol.

“This is a great partnership for GreenButton,” said Scott Houston, chief executive officer of GreenButton. “It allows us to address a bigger slice of the Digital Media and Entertainment industry, a key market for us. NVIDIA was a logical partner given the breadth and depth and quality of their products. We are looking forward to a long and fruitful relationship, and are thrilled that together we can provide a more complete service for larger and smaller independent studios alike.”

About GreenButton Limited

GreenButton is an award winning global software company specializing in On-Demand cloud computing. GreenButton delivers a turnkey solution for cloud-enablement, synchronizing data and bursting apps to the cloud. Enabling enterprises, independent software vendors (ISVs) and service providers to move to the cloud and access cloud resources, GreenButton provides a multi-purpose cloud platform for development and delivery of software and services. GreenButton’s Cloud Fabric empowers users across all industries including digital media, engineering, oil and gas, financial and biotech, to leverage the company’s rapid enablement of vertical applications to virtualized on-demand infrastructure. With GreenButton’s unique feature sets, cloud-based applications across multiple private and public cloud platforms can be easily managed from one centralized and user-friendly interface.

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Source: GreenButton Limited

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