Spectra Logic, Hammer Announce EMEA-Wide Distribution Deal

February 20, 2017

BASINGSTOKE & BRACKNELL, U.K., Feb. 20 — Hammer, the leading specialist value-add distributor, and Spectra Logic, have entered into an EMEA-wide distribution agreement.

The partnership will see Hammer adding Spectra Logic’s high-capacity workflow, tape and disk-based products to its portfolio and will allow Spectra Logic to strengthen its position in key backup and archive markets. By partnering with Hammer, Spectra will grow its enterprise-level reseller customer base.

Jason Beeson, Hammer’s Commercial Director, said, “This is an excellent opportunity to increase our high-performance computing offering to our partners and customers. By adding Spectra Logic’s bespoke data workflow storage solutions we can reach a whole new genre of highly data-dependent users who are seeking a complete data workflow, from input and day-to-day use right through to deep storage and archiving.”

Spectra Logic’s integrated tape and disk products have become the prevailing standard for those sectors challenged with storing, managing and accessing massive amounts of data and where high-performance computing is mission critical; sectors such as media and entertainment, scientific research, healthcare and financial services.

As Spectra Logic’s object-based storage systems links directly to the public cloud, this distribution agreement will also enable Hammer to enhance its current cloud portfolio.

At the centre of Spectra Logic’s hybrid storage ecosystem lies the Spectra BlackPearl Deep Storage Gateway, which enables users easily to store large data sets forever at virtually no cost. It provides a single interface into deep storage using cloud protocols. The Spectra Logic product family delivers the industry’s best combination of high-density, scalable storage, designed for superior performance and capacity and includes tape libraries, such as Spectra TFinity and the Spectra T950, as well as disk products, featuring the Spectra Verde and Spectra ArcticBlue Disk Solutions.

Brian Grainger, Chief Sales Officer at Spectra Logic, said: “We’ve seen a major increase in demand for high-capacity, deep storage solutions, which have become essential to a wide range of businesses grappling with the challenges of storing, managing and accessing data while dealing with the rapidly evolving mandates in Europe that are driving changes in storage requirements.

“With Hammer’s help, we aim to reach more businesses that can benefit from our product range. We are keen to work with Hammer because it is among the most specialised storage distributors in Europe and has a range of products which are complementary to our own.”

Gerard Marlow, General Manager – OEM & Whitebox Storage at Hammer, said: “For 25 years, Hammer has added value at every opportunity to ensure our channel of resellers meet and exceed their customer expectations. To achieve this we constantly seek to add leading and innovative products to our portfolio and the range of deep storage products from Spectra Logic will meet this objective.”

Spectra Logic is the third company this year to join Hammer’s portfolio of world-class vendors, following Samsung Semiconductors and Huawei.


Source: Spectra Logic

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