Object Storage is the Ideal Storage Method for CME Companies

By Bill Seidle, Senior Manager, WW Big Data & HPC Segment Marketing, Hewlett Packard Enterprise

February 13, 2017

The communications, media, and entertainment (CME) sector is experiencing a massive paradigm shift driven by rising data volumes and the demand for high-performance data analytics. The ability to quickly collect, analyze, and store a variety of data types allows companies to understand how customers use their products and services, anticipate market trends, and capitalize on the success of new offerings. Savvy IT departments are leading the charge by revamping their Big Data strategies to exploit valuable business data, provide seamless scalability, and deliver a more personalized customer experience.

However, with Big Data comes big challenges.

According to a recent study by IDC, the Big Data market is rapidly expanding with a compound annual growth rate (CAGR) of 23.1%. The CME industry is one of the top three fastest-growing markets with a CAGR of 25%.

Today’s customers are constantly uploading content, sharing videos, and accessing digital assets across the Internet, which poses major difficulties for traditional IT infrastructures. This dramatic increase in information has driven companies to invest in new and better ways to seamlessly store and retrieve digital content. CME organizations specifically must invest in a storage platform backed by Big Data technologies and high performance computing (HPC) software which supports business-critical analytics, growth, and longevity.

Deploying high-performance storage solutions will help companies dramatically increase the reliability and flexibility of their operating systems, promising to significantly reduce costs and deliver massive scalability for the future. In fact, 55% of companies are investing in advanced storage technologies, making it the highest area of HPC spending.

Source: Forbes, 2014

In order to survive, CME companies must rethink their Big Data approach to meet petabyte-scale storage needs and achieve new levels of performance. Software-defined storage platforms can help maximize storage density and accommodate future growth, while optimizing the TCO of existing storage systems. Those who invest in these solutions will have the opportunity to prioritize customer needs in order to sustain a competitive and growing enterprise.

Object storage solutions provide the ideal storage method for audio, image, video, production, and post-production files. Content depots built onto existing architectures are helping IT departments transform their content management, archiving, and delivery capabilities, allowing them to meet the growing digital demands of this ever-evolving marketplace. These technologies not only provide reliable access to media archives, but they also protect and efficiently manage troves of valuable data, making object storage key to accelerating business performance, optimizing complex workloads, reducing IT expenditures, increasing data security, and improving the overall customer experience.

To learn more about the business advantages of object storage, I invite you to follow me on Twitter at @seidleHPC.

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