Tag: profitbricks

Increasingly, it’s a Big Data world we live in. Just in case you’ve been living under a rock and need proof of that, <a href=”http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/” target=”_blank”>a major retailer can use an unimaginable number of data points to predict the pregnancy of a teenage girl outside Minneapolis before she gets a chance to tell her family</a>.  That’s just one example, but there are countless others that point to the idea that mining huge data volumes can uncover gold nuggets of actionable proportions (although sometimes they freak people out…)

Increasingly, it’s a Big Data world we live in. Just in case you’ve been living under a rock and need proof of that, <a href=”http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/” target=”_blank”>a major retailer can use an unimaginable number of data points to predict the pregnancy of a teenage girl outside Minneapolis before she gets a chance to tell her family</a>.  That’s just one example, but there are countless others that point to the idea that mining huge data volumes can uncover gold nuggets of actionable proportions (although sometimes they freak people out…)