NVIDIA Raises Its Game to the Cloud

By Robert Gelber

May 17, 2012

This week in San Jose, California, NVIDIA kicked off its GPU Technology Conference with a slew of announcements around its new virtualized GPU portfolio. As part of this media push, the company launched its NVIDIA GeForce GRID cloud gaming platform, “which allows gaming-as-a-service providers to stream next-generation games to virtually any device, without the lag that hampers current offerings.”

GeForce GRID processorLooking to move market share away from the console gaming industry as well as bring new users into the fold, the company has already partnered up with a few cloud gaming providers.

Today, most game developers rely on users to purchase a disc-based console or suitably-capable PC to supply processing power for their software. The landscape is changing, though, as companies like OnLive, Otoy and Gaikai have started offering cloud-based gaming services. The model is akin to streaming content through Netflix, and users can access the service through their existing computer, TV, tablet or smartphone.

Moving the heavy lifting to a datacenter adds device flexibility for end users, but it also introduces a major challenge for network-dependent gamers. Latency, or “lag” in gamerspeak, has the ability to ruin the multiplayer experience for online players.

The subject has drawn the ire of many gamers, especially those who play the very-popular first person shooter games. Let’s say one player shoots an automatic weapon at an online opponent and half the bullet spray appears to make contact, well due to lag, the server may only register one or two hits.

NVIDIA aims to allay these concerns by increasing processing speed and capacity available to cloud gaming providers. The GeForce GRID processors consist of two Kepler GPUs, each with its own encoder, outfitted with 8GB of VRAM and 320GB/s memory throughput. Each processor comes equipped with 3,072 CUDA cores capable of 4.7 teraflops of shader performance within a 250W TDP.

While first-generation cloud gaming servers relied on a single GPU per server, GeForce GRID servers enable up to four Kepler GPUs to be connected to each server.

The new processors employ advanced power management techniques to optimize performance per watt, an important metric for cloud-based providers. According to the official release, the GPUs minimize power consumption by simultaneously encoding up to eight game streams, allowing providers to support millions of concurrent gamers. On the server side, per-game energy requirements are cut in half.

NVIDIA claims the GeForce GRID platform can reduce game server latency to as little as 10 ms – the same delay as a local console – by capturing and encoding game frames in a single pass. During GTC, the technology was successfully demoed using only a TV, game controller and a network connection to Gaikai’s service.

The gaming industry has seen a recent drop in revenue, but still pulled in $17 billion in retail sales during 2011. That figure does not include the additional $7.24 billion gained from rentals, subscriptions, mobile and social game purchases. If NVIDIA can deliver on its latency claims, that second number could increase substantially. Taking direct aim at Sony, Microsoft and Nintendo, cloud gaming providers have made their platforms available on smart TV platforms, hoping to attract curious or casual gamers unwilling to invest in consoles.

Although GeForce GRID may not signal the end of console gaming, it certainly threatens to steal some of its thunder and possibly attract a new customer base for the gaming industry.

Subscribe to HPCwire's Weekly Update!

Be the most informed person in the room! Stay ahead of the tech trends with industy updates delivered to you every week!

IBM Launches Commercial Quantum Network with Samsung, ORNL

December 14, 2017

In the race to commercialize quantum computing, IBM is one of several companies leading the pack. Today, IBM announced it had signed JPMorgan Chase, Daimler AG, Samsung and a number of other corporations to its IBM Q Net Read more…

By Tiffany Trader

TACC Researchers Test AI Traffic Monitoring Tool in Austin

December 13, 2017

Traffic jams and mishaps are often painful and sometimes dangerous facts of life. At this week’s IEEE International Conference on Big Data being held in Boston, researchers from TACC and colleagues will present a new Read more…

By HPCwire Staff

AMD Wins Another: Baidu to Deploy EPYC on Single Socket Servers

December 13, 2017

When AMD introduced its EPYC chip line in June, the company said a portion of the line was specifically designed to re-invigorate a single socket segment in what has become an overwhelmingly two-socket landscape in the d Read more…

By John Russell

HPE Extreme Performance Solutions

Explore the Origins of Space with COSMOS and Memory-Driven Computing

From the formation of black holes to the origins of space, data is the key to unlocking the secrets of the early universe. Read more…

Microsoft Wants to Speed Quantum Development

December 12, 2017

Quantum computing continues to make headlines in what remains of 2017 as tech giants jockey to establish a pole position in the race toward commercialization of quantum. This week, Microsoft took the next step in advanci Read more…

By Tiffany Trader

IBM Launches Commercial Quantum Network with Samsung, ORNL

December 14, 2017

In the race to commercialize quantum computing, IBM is one of several companies leading the pack. Today, IBM announced it had signed JPMorgan Chase, Daimler AG, Read more…

By Tiffany Trader

AMD Wins Another: Baidu to Deploy EPYC on Single Socket Servers

December 13, 2017

When AMD introduced its EPYC chip line in June, the company said a portion of the line was specifically designed to re-invigorate a single socket segment in wha Read more…

By John Russell

Microsoft Wants to Speed Quantum Development

December 12, 2017

Quantum computing continues to make headlines in what remains of 2017 as tech giants jockey to establish a pole position in the race toward commercialization of Read more…

By Tiffany Trader

HPC Iron, Soft, Data, People – It Takes an Ecosystem!

December 11, 2017

Cutting edge advanced computing hardware (aka big iron) does not stand by itself. These computers are the pinnacle of a myriad of technologies that must be care Read more…

By Alex R. Larzelere

IBM Begins Power9 Rollout with Backing from DOE, Google

December 6, 2017

After over a year of buildup, IBM is unveiling its first Power9 system based on the same architecture as the Department of Energy CORAL supercomputers, Summit a Read more…

By Tiffany Trader

Microsoft Spins Cycle Computing into Core Azure Product

December 5, 2017

Last August, cloud giant Microsoft acquired HPC cloud orchestration pioneer Cycle Computing. Since then the focus has been on integrating Cycle’s organization Read more…

By John Russell

GlobalFoundries, Ayar Labs Team Up to Commercialize Optical I/O

December 4, 2017

GlobalFoundries (GF) and Ayar Labs, a startup focused on using light, instead of electricity, to transfer data between chips, today announced they've entered in Read more…

By Tiffany Trader

HPE In-Memory Platform Comes to COSMOS

November 30, 2017

Hewlett Packard Enterprise is on a mission to accelerate space research. In August, it sent the first commercial-off-the-shelf HPC system into space for testing Read more…

By Tiffany Trader

US Coalesces Plans for First Exascale Supercomputer: Aurora in 2021

September 27, 2017

At the Advanced Scientific Computing Advisory Committee (ASCAC) meeting, in Arlington, Va., yesterday (Sept. 26), it was revealed that the "Aurora" supercompute Read more…

By Tiffany Trader

NERSC Scales Scientific Deep Learning to 15 Petaflops

August 28, 2017

A collaborative effort between Intel, NERSC and Stanford has delivered the first 15-petaflops deep learning software running on HPC platforms and is, according Read more…

By Rob Farber

Oracle Layoffs Reportedly Hit SPARC and Solaris Hard

September 7, 2017

Oracle’s latest layoffs have many wondering if this is the end of the line for the SPARC processor and Solaris OS development. As reported by multiple sources Read more…

By John Russell

AMD Showcases Growing Portfolio of EPYC and Radeon-based Systems at SC17

November 13, 2017

AMD’s charge back into HPC and the datacenter is on full display at SC17. Having launched the EPYC processor line in June along with its MI25 GPU the focus he Read more…

By John Russell

Nvidia Responds to Google TPU Benchmarking

April 10, 2017

Nvidia highlights strengths of its newest GPU silicon in response to Google's report on the performance and energy advantages of its custom tensor processor. Read more…

By Tiffany Trader

Japan Unveils Quantum Neural Network

November 22, 2017

The U.S. and China are leading the race toward productive quantum computing, but it's early enough that ultimate leadership is still something of an open questi Read more…

By Tiffany Trader

GlobalFoundries Puts Wind in AMD’s Sails with 12nm FinFET

September 24, 2017

From its annual tech conference last week (Sept. 20), where GlobalFoundries welcomed more than 600 semiconductor professionals (reaching the Santa Clara venue Read more…

By Tiffany Trader

Amazon Debuts New AMD-based GPU Instances for Graphics Acceleration

September 12, 2017

Last week Amazon Web Services (AWS) streaming service, AppStream 2.0, introduced a new GPU instance called Graphics Design intended to accelerate graphics. The Read more…

By John Russell

Leading Solution Providers

Google Releases Deeplearn.js to Further Democratize Machine Learning

August 17, 2017

Spreading the use of machine learning tools is one of the goals of Google’s PAIR (People + AI Research) initiative, which was introduced in early July. Last w Read more…

By John Russell

Perspective: What Really Happened at SC17?

November 22, 2017

SC is over. Now comes the myriad of follow-ups. Inboxes are filled with templated emails from vendors and other exhibitors hoping to win a place in the post-SC thinking of booth visitors. Attendees of tutorials, workshops and other technical sessions will be inundated with requests for feedback. Read more…

By Andrew Jones

IBM Begins Power9 Rollout with Backing from DOE, Google

December 6, 2017

After over a year of buildup, IBM is unveiling its first Power9 system based on the same architecture as the Department of Energy CORAL supercomputers, Summit a Read more…

By Tiffany Trader

EU Funds 20 Million Euro ARM+FPGA Exascale Project

September 7, 2017

At the Barcelona Supercomputer Centre on Wednesday (Sept. 6), 16 partners gathered to launch the EuroEXA project, which invests €20 million over three-and-a-half years into exascale-focused research and development. Led by the Horizon 2020 program, EuroEXA picks up the banner of a triad of partner projects — ExaNeSt, EcoScale and ExaNoDe — building on their work... Read more…

By Tiffany Trader

Delays, Smoke, Records & Markets – A Candid Conversation with Cray CEO Peter Ungaro

October 5, 2017

Earlier this month, Tom Tabor, publisher of HPCwire and I had a very personal conversation with Cray CEO Peter Ungaro. Cray has been on something of a Cinderell Read more…

By Tiffany Trader & Tom Tabor

Tensors Come of Age: Why the AI Revolution Will Help HPC

November 13, 2017

Thirty years ago, parallel computing was coming of age. A bitter battle began between stalwart vector computing supporters and advocates of various approaches to parallel computing. IBM skeptic Alan Karp, reacting to announcements of nCUBE’s 1024-microprocessor system and Thinking Machines’ 65,536-element array, made a public $100 wager that no one could get a parallel speedup of over 200 on real HPC workloads. Read more…

By John Gustafson & Lenore Mullin

Flipping the Flops and Reading the Top500 Tea Leaves

November 13, 2017

The 50th edition of the Top500 list, the biannual publication of the world’s fastest supercomputers based on public Linpack benchmarking results, was released Read more…

By Tiffany Trader

Intel Launches Software Tools to Ease FPGA Programming

September 5, 2017

Field Programmable Gate Arrays (FPGAs) have a reputation for being difficult to program, requiring expertise in specialty languages, like Verilog or VHDL. Easin Read more…

By Tiffany Trader

  • arrow
  • Click Here for More Headlines
  • arrow
Share This